Due to NDA restrictions, most of my work can’t be shared publicly. Below are selected projects that I’m allowed to showcase with client permission.
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Financial Services / Hard Money Lending
Built brand presence from scratch and generated qualified leads at $7.10 CPL vs. $92.87 from the previous agency. The client gained a professional presence on Instagram and Facebook, started attracting real leads from social media, activated both investors and borrowers, and received a sustainable growth strategy.
Organic reach: 38,257 unique accounts in 90 days (+186%)
92.7% of views came from Reels
Top Reels reached up to 7.4K views
Gained first 300 organic followers from scratch
Lead cost from $7.10 to $11.11, with CPC as low as $0.28
Reduced CPL by 10x compared to the previous agency
Personal Branding / Literary Projects
Built a full digital ecosystem from scratch and drove over 6,500 Substack clicks — with no paid traffic campaigns. The author gained a professional and consistent online presence, built real community engagement, and started getting measurable results from two platforms. Substack traffic and Facebook reach became sustainable, and the author’s voice began to resonate with the ideal audience.
112,500 total video views
6,942 engagements (likes, shares, comments, saves)
6,519 direct Substack clicks
100+ organic followers on Facebook (no paid promotion)
6,000–7,000 monthly interactions
Personal Branding / Immigration & Adaptation in the U.S.
Grew to 50,000+ followers and monetized the blog to \$10,000+ per month — 100% organically, no ads used. Lana built a profitable and trusted personal brand. The blog became a consistent income source, attracting highly engaged followers and turning life experience into scalable services — with zero ad spend.
Grew from under 7K to 50,332+ followers in 1.5 years — organically
20+ Reels reached 100K+ views
5+ Reels went viral with 1M–3M views
8.2M total views in the last 90 days
97× increase in brand partnership rates
$10,000+ monthly monetization with no paid traffic
Flower Business / Same-Day Delivery in LA
Instagram became the primary sales channel and brought the business to profitability within 1.5 years. Built a full Instagram brand presence from scratch. Focused on local appeal, high-quality visuals, and emotional storytelling — which turned Instagram into the engine of revenue and brand trust, with almost no reliance on paid ads.
4,600+ organic followers in a competitive local market
Created and published 400+ pieces of content
Reached profitability within 1.5 years
Consistent inbound orders via DMs and website clicks
Effective CTAs (e.g., $30 discount, featured collections, engagement via Stories)